Coffee is unique and with 1.5 billions of cups served each day to consumers, not everyone is interested in commercially grown low grade burnt coffee anymore. The quality of coffee matters to us and we only sell “Premium Coffee for the Sophisticated Taste Buds.” The level of attention to detail gets pricey. Think you’re used to $5 cups? How about $10 or $15 for a cup of coffee picked and brewed with the care that goes into making a fine wine.
So the next time you see a sign indicating a price north of $5 for a cup of coffee, remember this breakdown:
- The 100 trees cultivated by an Ethiopian coffee farmer (birthplace of coffee)
- Annual coffee bean yield from 100 trees is 50 lbs. of coffee
- Number of cups of coffee brewed from a 50 lb. bag is 1,151
- Number of cups of an average coffee drinker consumes each year is 1,131
Meaning, if you drink “Premium” coffee from a micro roaster that pays top price to import the best Ethiopian coffee, you can justifiably tell your friends that you have a personal Ethiopian coffee farmer who cares that you drinking the best source of coffee Ethiopia produces.