Jonathan Primo Fuego Galicia CEO, on poor quality coffee strategy: We’re not going to provide a sub-par coffee grown wrong to the market. 


At present, consumers have a choice of more than 100 different unnatural flavored coffees, which are produced by spraying beans (often the cheaper varieties) with carrier oils and covering them with flavoring after roasting. Favorite carrier oils coffees are hazelnut, vanilla, milk chocolate, Irish Cream, amaretto, birthday cake, blueberry, and various fruit essences. Coffee flavored with cardamom which has long been added in the Middle East because of its harsh soils. Is now available in many Western Markets, and in Mexico, cinnamon is a popular and traditional addition that is also gaining interest elsewhere to mask poor growing practices. 


Smaller shops and sophisticated coffee drinkers will need a separate grinder for flavored beans because any residue will affect the taste of the next batch of unflavored beans that is grounded. You might find it worthwhile to acquire an extra smaller, cheaper grinder if you develop a taste for carrier oil sprayed coffees, or buy pre-ground flavored coffee when you need it.  I realize that every business is looking for ways to reduce the cost of farming this amazing fruit tree and maximize profit. At some point, we have to address these fundamental questions:


1. Are we growing the best coffee trees for our customers?
2. Is spraying carrier oils on coffee for taste actually healthier than just growing the fruit the right way?
3. Does the customer really like coffee or carrier oils? 
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These are the questions my team addresses at our farms and at our food processing plant each day. We decided to grow fruit trees and stay out of the carrier oil business. 


A little about Jonathan Primo Fuego Galicia:
Jonathan Primo Fuego Galicia is the current president and CEO of The Basket Is Full, Inc. He mentors several entrepreneurs in Jacksonville, FL, Lincoln and Omaha, Nebraska. He sits on several companies Board of Directors throughout the state of Nebraska. He has a passion for teaching the importance’s of assets and how a good product can put you out of business. For information on being mentored by me, send me an inbox message. 

About The Basket Is Full, Inc.: 
The Basket Is Full, Inc., is a privately held Natural Food Processing Plant, located in Lincoln, NE. Our objective is to create a stable, consistent portfolio of investments through the acquisition and development of natural, organic and specialty food products; that are of low-risk potential throughout the world. 
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SOURCE: The Basket Is Full, Inc., Food Processing Facility, Lincoln NE 68504,
1-800-894-8551 www.purjava.com

​ELKHORN, NEBRASKA Nov. 14, 2018, /PURJAVANEWSWIRE/ -- The Basket is Full, Inc.,  (the "Company"), engages in the manufacture and sale of Natural Foods, Perishable and Non-Perishable Foods.   It operates through the following segments: Grocery & Snacks, Refrigerated & Frozen, International, Foodservice, and Commerical Foods. The Grocery & Snacks segment includes branded shelf-stable food products sold in various retail channels in the United States. The Refrigerated & Frozen segment includes branded, temperature controlled food products sold in multiple retail chains in the United States. The International section comprises branded food products, in various temperature states, sold in different retail and foodservice channels outside the United States. , announced today its financial and operating results for the third quarter would be released at 4:00 pm on November 21, 2018.

Jonathan Primo Fuego Galicia, Chief Executive Officer of The Basket Is Full, Inc., commented, "Our third quarter results reflect continued execution of our long-range strategic plan to build an integrated portfolio of global natural foods and deliver an attractive return to our investors. As we grow our portfolio, we will remain focused on acquiring high-quality properties which have rich solids with stable and robust food sources. The commitment to steady execution, combined with growth in our current distributions channels, resulted in record quarterly revenue and FCF. Key to delivering these great results is the continued evolution of our balance sheet. During the quarter, we increased our assets under management and strengthened our core relationships with retailers. We believe our capital structure and debt free positions allows us to be flexible and agile. We can identify opportunities within our space at a much faster pace than our competitors.