Letter from the president and CEO of Pur Java

​Hello Team Pur Java Supporters,
 
A person without experiences sees a vision idealistically. To this individual the vision alone is enough. Naively this person casts the vision to others, expecting the dream to do the work and failing to realize that a vision needs support. A person with experience learns that people buy into the leader before they buy into the vision.  Experienced leaders realize that people are fickle and dreams are fragile. This experience had taught me these principles about vision: 
 
1. The credibility of a vision is determined by the leader. 
 
2. The acceptance of a vision is determined by the energy and direction it gives.
 
3. The evolution of a vision is determined by the commitment level of people
 
4. The success of a vision is determined by its ownership by both the leader and the people.
 
I read a quote on Presidents Day by Leonard Lauder, president of Estee Lauder, that said, "When a person with experience meets a person with money, the person with experience will get the money. And the person with the money will get the experience."
 
Today, as I sit in my home office, I pondered on Leonard Lauder’s quote. At this moment, and at this time, the lesson that I learned about failing to establish credibility of our vision is solely on me! We thank each one of you for sharing in this experience and for believing in us.  Our story doesn't end here, we have new vendors and orders that we commited to filling.  
Even thought we didn't reach our $8,000 goal, we did received several e-mails through our purjava.com website from people who are interested in becoming a shareholder.  We didn't expect that nor were we prepared to see the interest shifting towards equity.  The biggest impact for me was to read your names, 
 
Antonio Riddick, Melinda, James Gates, Gavin McPherson, Dennis Mckenna, Andre Jones, Arturo Quezada, Carra McClelland, Salli Sternberg, Ken McConnell, Ana Maria Figuroa, Virgil and Tomeka Walker, Aaron Henderson, Alex Stephenson, Mr. Pacg 
 
We are still going to create the "Remember Me Board" and place everyone’s name on our facility east wall.  We started off as three people who wanted to have a shared experience around a great cup of coffee. Now we have 15 Pur Java supporters who believe and went through this experience with us.  When we have moments of doubt we will look at our east wall and see your names and know you are still believing in us.  We also will provide you updates twice a year because our shared experiences don't have to end today.  
 
In May, we would like to ship each one of you a sample of our Pur Java liquid Concentrate or one of our single origin coffees of your choice. So please head to our website, then answer our survey question so we know were to ship your selection. 
Again, all of us here at The Basket is Full, Inc are so happy that we crossed each others paths and shared this experience together.
 
Sincerely,
 
Primo Galicia, president and CEO