Why Kickstarter?

The plan was to launch our Kickstarter campaign to introduce Pur Java products to the world and get additional funding to cover the cost of our raw materials and labels, as well as to build an initial clientele base. Before we even thought about starting a Kickstarter project, we had already signed contracts with Hyvee Inc. and Natural Grocers stores. We felt we were in a good position to create a project that would be well funded since we were not your typical coffee facility. Yes, we roast and sell premium Arabica beans to customers and retail stores. However, an interesting thing happened, we started getting phone calls from breweries to make a special concentrate for them. Two months before we launched our campaign we received a phone call from Valspar Inc. a leading paint supplier, we now have a contract to supply our smooth liquid coffee concentrate to their stain department.  In December we started supplying PPG Industries paint company, and opened a dialog with Benjamin Paint this month. We had no idea that our coffee concentrate would be used in paint, beer and art supplies until it happened. In addition, we made sure our story was genuinely interesting to backers. We felt that backers would realize that we were not one dimensional and could supply our products over three or more platforms.