Water is a large component of the human body, making up 45 to 75% of total body weight. On average, our brains are made up of 80% water, lean muscle tissue contains 75% water, blood contains 95% water, and bone has 22% water. Thus, hydration is critical to mental and physical performance and overall health. We need to focus our attention on improving our daily life's hydration habits to strengthen our High Performance and Nutrition habits. Water is essential for all life.
It helps all of our immune systems, removes toxins and wastes from our bodies, assists in digestion, improves our energy, and increases our mental and physical performance. Conversely, dehydration weakens our immune system, negatively impacts our digestion, decreases fat cells' ability to metabolize (making it harder to lose weight), and steals our energy. Dehydration negatively impacts our concentration, makes our heart work harder, and reduces the cardiovascular system's efficiency. Dehydration also affects the transport of nutrients and oxygen, the ability to dissipate heat properly, and the ability of your muscular system to operate effectively.
Water is the principal chemical component of the human body. Every system in our body depends on it daily. Normal brain function requires that brain cells are fully hydrated. Since the brain is 80% water, dehydration will lead to brain fog and headaches. Dehydration can decrease our attention and concentration by as much as 13% and reduce our short-term memory recall by 7%
Keys-to-Remember about Hydration:
Today I recommend, fresh vegetable juices that offer essential vitamins, minerals, and phytonutrients (plant-derived compounds associated with positive gut floral) to support cellular function.
About The Basket Is Full, Inc.:
The Basket Is Full, Inc., is a Natural Food Processing Plant located in Lincoln, NE. Our objective is to create a stable, consistent portfolio of investments through the acquisition and development of natural, organic, and specialty food products; that are of low-risk potential throughout the world.
Additional information about Pur Java™ products and services available at http://www.purjava.com to Follow our news on Twitter at @purjavacoffee, on Facebook at
http://www.facebook.com/purjavacoffee and YouTube at http://www.youtube.com/purjavabrandnews
(C) 2020 The Basket Is Full, Inc., Intellectual Property. All rights reserved. The Basket Is Full, Inc., the Globe logo, and other marks are trademarks and service marks of The Basket Is Full, Inc., Intellectual Property, and The Basket Is Full, Inc., affiliated companies. All other marks contained herein are the property of their respective owners.
SOURCE: The Basket Is Full, Inc., Food Processing Facility, Lincoln NE 68504, 1-800-894-8551 www.purjava.com
Part 1 of 3:
The exact amount is difficult to determine since each individual's hydration needs are different. The amount of water you need is dependent on my factors, including your health, activity level, medications you take, your diet, and the altitude, weather, and humidity where you live. Drinking a glass of water in the morning when you first get up - to flush out the toxins your body has produced during the night - will give you a positive jump-start on the day. Drinking a glass of water with your meals or drinking water before you get thirty are other ways to prevent dehydration.
I encourage my staff to carry a one-liter, non-BPA water bottle (without the toxic chemical bisphenol A in the plastic) to remind them to drink water consistently throughout the day. Drinking an adequate amount of water is not only important for brain performance, immune function, cardiovascular health, detoxification, and adrenal function; water can also help keep your stomach full and act as a natural appetite suppressant. Therefore, developing good hydration habits can also help you achieve and maintain healthy body weight. It is important to recognize that not all fluids you drink will hydrate you. Certain liquids can provide your body antioxidant, which we all need, and dehydrate us as well.
We can drinks antioxidant boosters that rob our bodies of water.
Alcohol (wine, beer, hard liquor)
Caffeine (coffee, tea, soda, energy boosters mixers)
Phosphates (fizzy drinks)
High-sugar drinks (juices, sodas)
Note: people who consistently drink these will need to adapt to caffeine's effects and actually experience a reduced dehydrating effect. Do you need to avoid these hydration-robbers completely? NO, but you need hydration strategies to compensate for drinking them, so the antioxidant you are receiving can help your body assimilate.
Fourteen to Sixteen gallons of water can be found in an adult human body. That’s how much water I’m walking around within my body mass. Imagine carrying 120 pounds of water –that’s three nearly full 5-gallon water jugs — around with you all day long, every day of the year. You can do this math for yourself. An average adult’s body is 60-70% water; it’s closer to 75% for children, but it can get as low as 45% if you’re overweight. Take your body weight and multiply it by the appropriate percentage of water, and you’ll see how many pounds of water you’re packing. If you want to convert those pounds of water into gallons, divide by 8.4. Add another 24 pounds of skin and what you’ve basically got is an ambulatory water balloon wrapped in flesh.
If you can’t drink water by itself, squeezing a little lime juice into the glass can make the beverage tolerable. You’ll also enjoy the nutritious benefits of lime.
Key Limes, a type of citrus fruit, is an excellent source of antioxidants. Antioxidants protect your body by preventing or stopping damage caused by free radicals, or chemicals that harm cells.
Limes are also a good source of:
vitamins A, B, C, and D
Remember, Fresh-squeezed key lime juice in the water, "No Sugar." The stringent nature of key limes has been used throughout history as a natural support to the body's detoxification system. I recommend that you start to enjoy a freshly-squeezed key lime water today.
Randy Olsen, Vice President of Operation for TBIF Opinion Piece Article: Earth Mineral Called Calcium
Lincoln, NE June 18, 2020 (TBIF NEWSWIRE) – The Basket Is Full, Inc. (TBIF), a Midwest Natural Food Manufacturer; today issued the following opinion piece article: By Randy Olsen, Vice President of Operation for TBIF in Omaha and Iowa Store Locations.
Lincoln, NE May 25, 2020 (TBIF NEWSWIRE) – The Basket Is Full, Inc. (TBIF) a Midwest Natural Food Manufacturer; today issued the following article to customers:
On this Memorial Day — the special day we honor those who have given their lives during military service to our country.
Since 1900, more than 35 million men and women have served in World War I, World War II, Korea, Vietnam, the Persian Gulf, Afghanistan, Iraq, and unnamed military engagements. I grow up as a military brat child whose Father, Great Father, and Great Great Father all service in the US Military. Millions of Americans have given their lives in the cause of freedom - some in battle, some in captivity.
Many of those who served so faithfully called America home. There are thousands of retired military personnel right here in our great state of Nebraska. Many of The Basket Is Full, Inc.; staff has family members currently serve in the military. We all have friends or family members whose lives of service included the ultimate sacrifice. Memorial Day is a day that we truly understand.
Memorial Day originated as a day when flowers and flags were placed on the graves of soldiers who had died in the Civil War. One of the reasons the date was chosen was because flowers would be in bloom and could be used to honor those who had died for their country. We commemorate this day within our own Declaration of Independence — "life, liberty, and the pursuit of happiness."
These are the things that we enjoy each day — in no small part because of the sacrifice of those whose lives and deaths became the measure of their commitment to America. They are the spring flowers of our nation's greatness, the proof that life will go on despite difficulty and tragedy.
"Thank You, For Being The True Heros of Our American Existence!"
Jonathan Primo Fuego Galicia, CEO
Jonathan Primo Fuego Galicia, CEO of The Basket Is Full, Inc. (TBIF) 1 QTR 2020 Letter to Stockholders
Omaha, NE April 21, 2020 (GLOBE NEWSWIRE) -- The Basket Is Full, Inc. (TBIF) a Midwest leader in Natural Food Industry for the communities in the Midwest; today issued the following letter to shareholders:
To All Shareholders:
The emerging coronavirus (COVID-19) outbreak represents a challenge to our partners and all of our stakeholders. This letter provides a look at our situation as it pertains to our state of affairs of operations. We fully support the efforts of our healthcare professionals, each of the customers, and us to manage this pandemic. Our clients are focused on managing the emergency within their respected businesses and, therefore, have limited in-person contact and elective activities. We encourage everyone to follow the relevant local and national public health protocols and recommendations as provided.
We have taken great steps to safeguard our employees by following the federal government's guidelines of social distancing. We have curtailed our business travels while maintaining supply chain activity as needed. The health and wellbeing of our employees, customers, and stockholders are our top priority. We will follow the guidance of public health officials as the situation develops and stay in good spirits during these challenging times.
We expect this situation to delay direct sales activities, training, and service contacts, which will impact our sales in late Q2 and the coming quarters, lasting until the limits on activities for demo researchers are lifted.
We are processing fewer sales that are currently in our pipeline; however, delivery will be limited until all conditions are deemed safe for our employees; demo researchers can return to their duties. We were blessed to have had the opportunity to strengthen our balance sheet during the last 12 months to ensure sufficient cash reserves for 2020 and are managing expenses carefully to maintain our runway into early 2021. We are confident that we are stable, and that we have taken all precautions to keep our employees and customers safe. We are committed to our long-term mission of providing healthy food choices to our local neighborhood grocery stores.
Operating Reporting Practices
For me, fair reporting means getting information to our "partners" simultaneously, or as close to that mark as possible. We, therefore, put our annual and quarterly financials number together following morning after the quarter closes. Once our accountant clears our quarterly number report, we share our operating results a week later; once we get the clearance. We do this so that our shareholders and interested investors have timely access to these essential releases and also have a reasonable amount of time to digest the information we supplied. One further thought while I'm on this subject: Our management team believes it is both deceptive and dangerous for me to predict our next twenty-four growth rates for the coming months.
We should all resist, however, all too often, these predictions lead to trouble. It's okay for a CEO to have his own internal goals, and, in our view, it's even appropriate for a CEO to express some hopes about the future, if sensible caveats accompany these expectations. Yet coming out of Federal Regulated social distancing majority of corporations who will predict per-share earnings will grow over the long-term at, say, 15% annually is to court trouble. This is true because a tiny percentage of large businesses can only maintain a growth rate of that magnitude. Here's a test: Examine the record of, say, the 200 highest earning companies from 1960 - 2008 and tabulated how many have increased their per-share earnings by 15% annually after a deep stop in throughput operations. You will find that only a handful have. We would find that fewer than 10 of the 200 most profitable companies since 2000 will attain a 15% annual growth in earnings-per-share over the next 20 years.
The problem arising from lofty predictions is not just that they spread unwarranted optimism. Even more disturbing is the fact that they destroy the CEO's behavior to manipulate the numbers in order of not being called a liar. Over the last couple of years, I have observed many instances in which public traded companies CEOs engaged in uneconomic operating maneuvers so that they could meet earnings targets they had announced. Worse still, after exhausting all that operating acrobatics, several companies started restated their earnings reports. Since we operate under cash accounting guidelines, we don't have to dance or twist the facts to our partners. Once a company moves earnings from one period to another, operating shortfalls maneuvers that must be even more "heroic." These can turn fudging into fraud. (More money has stolen from public stockholders with the point of officer’s pens, than at the noise of a gun in the last twelve months.)
Lesson from Reading Public Trading Quarterly Reports
Finally, be suspicious of public trading companies that trumpet earnings projections and growth expectations. Businesses seldom operate in a tranquil, no-surprise environment, and earnings don't advance smoothly (except, of course, in the offering books of investment bankers.) Randy and I do not know today what our business will earn next year. We do not know what TBIF will generate next quarter, and we are suspicious of all public traded CEOs who regularly claim they do know the future. We understand that the market has two opposing views playing out in the market each day, Bull and Bear Market. When CEOs consistently reach their declared targets month after month and promise to "make the numbers." At some point, managers will be tempted to make up the numbers, and Bears Market will reveal their dishonesty. We have capitalized on several CEO's failures to utilize this very constraint in Q1. Our management team will not be adopting this practice and will only focus on telling our "partners" how it is, despite how they might react to the numbers.
We expect for you to accept nothing less from us. Continue to follow your Govenors mandates andkeep your distance and we will get through this season together.
Jonathan Primo Fuego Galicia, CEO
I am excited to share with all of you the progress that The Basket Is Full, Inc. (TBIF) has made over the last quarter and give you some insight as to what is coming in 2020. Last year was a transformational year for TBIF. The company stockholders grow, and some of our closest family members and friends who have been supporting us as enthusiasts are now stockholders! I have spent the last several months traveling the midwest and meeting our customers, fans, and partners face-to-face to talk about TBIF. It still shocks me to see how emotionally attached everyone is to the Pur Java and Pur Kernel brands and how much they want us to succeed in the marketplace. When I am wearing my green or black company t-shirt, people have stopped me to share they buy our products. There are so many great stories I could share with you from those experiences! More importantly, I have also heard constructive feedback on how TBIF can do better. I often hear that we need to have more natural foods in the store. I take this feedback very seriously. We will continue to introduce healthy food choices to support our customers' needs.
I promise that we will be making more improvements in the coming quarters to introduce more products our customers can buy during there shopping experiences.
Here are some of the things to look forward to in 2020:
It's with humility; I can say we have made tremendous progress over the last three months. With that said, there is always room for improvement, and we will be working hard to make it happen. The team here at TBIF is extremely passionate about our customers and our stewardship in the community.
I look forward to updating everyone on our progress regularly. Thanks for your support, Primo Galicia, CEO of The Basket Is Full, Inc.
With six months of 2019 behind us, I wanted to take this opportunity to send out a genuine "Thank You" to all of the customers, partners, vendors, team members, friends and family of The Basket Is Full, Inc. Without all of you, we would not be where we are today, doing what we love. Moreover, and more importantly, we would not have the opportunity to serve our local and national customers with the natural foods they love.
This past year has been an exciting one for us. We moved to a new office space in Omaha to train our Demo Researchers and management team. This is helping to push us to become an elite Natural Food Processing Company. The experiences, projects, and challenges we tackled together made for an unforgettable experience this past year, and we are looking forward to doing it all over again through the year 2020.
To Our Customers...
Being able to boast a growing natural food interest base of over 5,500 local customers gives us a fantastic sense of accomplishment every day. Thanks to each of you for your business, your patience, your loyalty, and especially your feedback. The strides we have been able to make this past year are due in large to your participation, interaction, and openness with us.
To Our Partners...
Every new account, project, or new product we develop within our company is tied to one of you in one way or another. Your partnership has been monumental to our growth. Knowing that we have partners to support our business needs is a blessing to us. Thank you to each of you for your continued support as we look to continue introducing new products to stores during the fourth quarter.
To Our Vendors...
Although we may not have formal relationships with each of you, we see every vendor of ours as a true partner. Our business flourishes on the channels we set up and maintain, and our vendor relationships are no exception to this. Thank you for your reliability, quality of work, service, and support as we expand into new and exciting territories.
To Our Team Members...
You all run the ship, day in and day out and there is no one more important to TBIF than the people that make it what it is.... a top tier group of dedicated team members. Each new day presents an exciting, unique opportunity or challenge, and there is nothing insurmountable to you as a unit. As one of the most efficient and effective teams of professionals around, there is no doubt that our company will continue to flourish through 2019 and beyond. Thank you for the hard work, new ideas, and unrelenting dedication and determination to seeing us succeed.
To Our Family Members and Friends...
You probably still don't quite understand exactly, what we do or how we do it, but you continue to support us unconditionally. We promise not to bore you with any more dinner conversations that revolve around natural foods. Or how eating edible food-like substance does not help your health. Instead, we will heed your advice, accept your support, and use it to channel our energies into keeping our business growing. Thank you for putting up with our nerdy inside jokes and our strange addictions to our health and the health of our company. How you continue to tolerate our geekish banter still amazes each one of us.
We are ready to take on anything and are looking forward to a very prosperous remaining year. We have a reliable team in place, a loyal customer base, and some of the best partners and vendors to help us along the way.
In the year 2020 we will again, be all about providing the best service possible and producing the most cost-effective results for each one of our customers. Some of the main ways we will meet these goals will include:
Those who claim that coffee does not taste the same without caffeine are only partly right. Caffeine is virtually tasteless, so if coffee tastes different it due to other elements that contribute to its flavor are taken out at the same time as the caffeine is removed during the decaf process.
Jonathan Primo Fuego Galicia CEO, on poor quality coffee strategy: We’re not going to provide a sub-par coffee grown wrong to the market.
At present, consumers have a choice of more than 100 different unnatural flavored coffees, which are produced by spraying beans (often the cheaper varieties) with carrier oils and covering them with flavoring after roasting. Favorite carrier oils coffees are hazelnut, vanilla, milk chocolate, Irish Cream, amaretto, birthday cake, blueberry, and various fruit essences. Coffee flavored with cardamom which has long been added in the Middle East because of its harsh soils. Is now available in many Western Markets, and in Mexico, cinnamon is a popular and traditional addition that is also gaining interest elsewhere to mask poor growing practices.
Smaller shops and sophisticated coffee drinkers will need a separate grinder for flavored beans because any residue will affect the taste of the next batch of unflavored beans that is grounded. You might find it worthwhile to acquire an extra smaller, cheaper grinder if you develop a taste for carrier oil sprayed coffees, or buy pre-ground flavored coffee when you need it. I realize that every business is looking for ways to reduce the cost of farming this amazing fruit tree and maximize profit. At some point, we have to address these fundamental questions:
1. Are we growing the best coffee trees for our customers?
2. Is spraying carrier oils on coffee for taste actually healthier than just growing the fruit the right way?
3. Does the customer really like coffee or carrier oils?
These are the questions my team addresses at our farms and at our food processing plant each day. We decided to grow fruit trees and stay out of the carrier oil business.
A little about Jonathan Primo Fuego Galicia:
Jonathan Primo Fuego Galicia is the current president and CEO of The Basket Is Full, Inc. He mentors several entrepreneurs in Jacksonville, FL, Lincoln and Omaha, Nebraska. He sits on several companies Board of Directors throughout the state of Nebraska. He has a passion for teaching the importance’s of assets and how a good product can put you out of business. For information on being mentored by me, send me an inbox message.
About The Basket Is Full, Inc.:
The Basket Is Full, Inc., is a privately held Natural Food Processing Plant, located in Lincoln, NE. Our objective is to create a stable, consistent portfolio of investments through the acquisition and development of natural, organic and specialty food products; that are of low-risk potential throughout the world.
Additional information about Pur Java™ products and services available at http://www.purjava.com to Follow our news on Twitter at @purjavacoffee, on Facebook at http://www.facebook.com/purjavacoffee and YouTube at http://www.youtube.com/purjavabrandnews
(C) 2018 The Basket Is Full, Inc., Intellectual Property. All rights reserved. The Basket Is Full, Inc., the Globe logo and other marks are trademarks and service marks of The Basket Is Full, Inc., Intellectual Property and/or The Basket Is Full, Inc., affiliated companies. All other marks contained herein are the property of their respective owners.
SOURCE: The Basket Is Full, Inc., Food Processing Facility, Lincoln NE 68504,
ELKHORN, NEBRASKA Nov. 14, 2018, /PURJAVANEWSWIRE/ -- The Basket is Full, Inc., (the "Company"), engages in the manufacture and sale of Natural Foods, Perishable and Non-Perishable Foods. It operates through the following segments: Grocery & Snacks, Refrigerated & Frozen, International, Foodservice, and Commerical Foods. The Grocery & Snacks segment includes branded shelf-stable food products sold in various retail channels in the United States. The Refrigerated & Frozen segment includes branded, temperature controlled food products sold in multiple retail chains in the United States. The International section comprises branded food products, in various temperature states, sold in different retail and foodservice channels outside the United States. , announced today its financial and operating results for the third quarter would be released at 4:00 pm on November 21, 2018.
Jonathan Primo Fuego Galicia, Chief Executive Officer of The Basket Is Full, Inc., commented, "Our third quarter results reflect continued execution of our long-range strategic plan to build an integrated portfolio of global natural foods and deliver an attractive return to our investors. As we grow our portfolio, we will remain focused on acquiring high-quality properties which have rich solids with stable and robust food sources. The commitment to steady execution, combined with growth in our current distributions channels, resulted in record quarterly revenue and FCF. Key to delivering these great results is the continued evolution of our balance sheet. During the quarter, we increased our assets under management and strengthened our core relationships with retailers. We believe our capital structure and debt free positions allows us to be flexible and agile. We can identify opportunities within our space at a much faster pace than our competitors.