Every day we look for ways to create Innovative Customer Value. There is nothing like searching for new, radically different approaches to curve value towards our customers, that produces high growth for our organization. We don’t seek to stay ahead of our competition; we aim to make our competitors irrelevant by creating radically new ways to add more value to our customer's purchases by offering them opportunities to share in our revenue streams. We are the new Innopreneurs of the market. When we started The Basket Is Full, Inc., it was not about proving a job for ourselves; it was about aligning our passion for family, blessing, and customers with the right capabilities and resources that link our drive to the big idea that creates economic value. And none of us here at The Basket Is Full, Inc., are afraid of the challenge of working with the elephant in the room. As long as we stay focused on controlling the element of surprise, we will win the battle in our market space. We do not stop looking for ways to excite our employees, amaze our customers and shock our competitors. As we continue to reach for what appears to be the impossible, we often actually do the unthinkable for our customers.
Jonathan Primo Fuego Galicia,
President and CEO