Our Responsibility
The Basket Is Full, Inc., is committed to growing healthy communities beyond our local neighborhoods, which also include the regions that supply our green coffee seeds for our consumers. We invest in programs designed to strengthen economic and social developments in our local communities, while also caring for the environment. To extend the reach and impact of our programs, we collaborate with non-governmental organizations that have prior experience and expertise in working with farming communities. All of these integrated programs directly support the improvement of farmer livelihoods thereby ensuring a long-term supply of high-quality coffee seeds to the industry.
Here are some of the issues, problems and challenges we face on a daily basis in the coffee trade industry. One of the most important aspects of Direct, Fair and Creating Fair Trade system is this: funds are specifically designated for social, economic and environmental development projects to help smallholder growers who are trapped in an unfair trade advantage. Several smallholder growers have been trapped in a vicious cycle of ever-worsening production and quality. Secondly, poor farming practices driven by a lack of income and resources, serve to lock coffee growers into a declining spiral. As they earn less and less, growers are increasingly unable to make the necessary on-farm investments, therefore coffee quality and volumes suffer.
By taking an active role with a strong initiative to educate and provide support for each farmer: The Basket Is Full, Inc., strongly believes that we can transition farmers away from low-quality coffee beans into higher quality Natural Fruit Tree Arabica beans. The transition to higher quality Natural Arabica Fruit Tree beans will lead to higher incomes for all farmers, allowing them to pay for education and health care for their own families and communities. The potential long-term impact is that we teach families to fish while at the same time strengthening them to build their community infrastructures. When a group of people better know each other’s identities, desires and have shared life experiences, they are closer and stronger as a community.
Here are some of the issues, problems and challenges we face on a daily basis in the coffee trade industry. One of the most important aspects of Direct, Fair and Creating Fair Trade system is this: funds are specifically designated for social, economic and environmental development projects to help smallholder growers who are trapped in an unfair trade advantage. Several smallholder growers have been trapped in a vicious cycle of ever-worsening production and quality. Secondly, poor farming practices driven by a lack of income and resources, serve to lock coffee growers into a declining spiral. As they earn less and less, growers are increasingly unable to make the necessary on-farm investments, therefore coffee quality and volumes suffer.
By taking an active role with a strong initiative to educate and provide support for each farmer: The Basket Is Full, Inc., strongly believes that we can transition farmers away from low-quality coffee beans into higher quality Natural Fruit Tree Arabica beans. The transition to higher quality Natural Arabica Fruit Tree beans will lead to higher incomes for all farmers, allowing them to pay for education and health care for their own families and communities. The potential long-term impact is that we teach families to fish while at the same time strengthening them to build their community infrastructures. When a group of people better know each other’s identities, desires and have shared life experiences, they are closer and stronger as a community.
