Jonathan Primo Fuego Galicia CEO, on poor quality coffee strategy: We’re not going to provide a sub-par coffee grown wrong to the market. 


At present, consumers have a choice of more than 100 different unnatural flavored coffees, which are produced by spraying beans (often the cheaper varieties) with carrier oils and covering them with flavoring after roasting. Favorite carrier oils coffees are hazelnut, vanilla, milk chocolate, Irish Cream, amaretto, birthday cake, blueberry, and various fruit essences. Coffee flavored with cardamom which has long been added in the Middle East because of its harsh soils. Is now available in many Western Markets, and in Mexico, cinnamon is a popular and traditional addition that is also gaining interest elsewhere to mask poor growing practices. 


Smaller shops and sophisticated coffee drinkers will need a separate grinder for flavored beans because any residue will affect the taste of the next batch of unflavored beans that is grounded. You might find it worthwhile to acquire an extra smaller, cheaper grinder if you develop a taste for carrier oil sprayed coffees, or buy pre-ground flavored coffee when you need it.  I realize that every business is looking for ways to reduce the cost of farming this amazing fruit tree and maximize profit. At some point, we have to address these fundamental questions:


1. Are we growing the best coffee trees for our customers?
2. Is spraying carrier oils on coffee for taste actually healthier than just growing the fruit the right way?
3. Does the customer really like coffee or carrier oils? 
​

These are the questions my team addresses at our farms and at our food processing plant each day. We decided to grow fruit trees and stay out of the carrier oil business. 


A little about Jonathan Primo Fuego Galicia:
Jonathan Primo Fuego Galicia is the current president and CEO of The Basket Is Full, Inc. He mentors several entrepreneurs in Jacksonville, FL, Lincoln and Omaha, Nebraska. He sits on several companies Board of Directors throughout the state of Nebraska. He has a passion for teaching the importance’s of assets and how a good product can put you out of business. For information on being mentored by me, send me an inbox message. 

About The Basket Is Full, Inc.: 
The Basket Is Full, Inc., is a privately held Natural Food Processing Plant, located in Lincoln, NE. Our objective is to create a stable, consistent portfolio of investments through the acquisition and development of natural, organic and specialty food products; that are of low-risk potential throughout the world. 
Additional information about Pur Java™ products and services available at http://www.purjava.com to Follow our news on Twitter at @purjavacoffee, on Facebook at http://www.facebook.com/purjavacoffee and YouTube at http://www.youtube.com/purjavabrandnews

(C) 2018 The Basket Is Full, Inc., Intellectual Property. All rights reserved. The Basket Is Full, Inc., the Globe logo and other marks are trademarks and service marks of The Basket Is Full, Inc., Intellectual Property and/or The Basket Is Full, Inc., affiliated companies. All other marks contained herein are the property of their respective owners.


SOURCE: The Basket Is Full, Inc., Food Processing Facility, Lincoln NE 68504,
1-800-894-8551 www.purjava.com

​ELKHORN, NEBRASKA Nov. 14, 2018, /PURJAVANEWSWIRE/ -- The Basket is Full, Inc.,  (the "Company"), engages in the manufacture and sale of Natural Foods, Perishable and Non-Perishable Foods.   It operates through the following segments: Grocery & Snacks, Refrigerated & Frozen, International, Foodservice, and Commerical Foods. The Grocery & Snacks segment includes branded shelf-stable food products sold in various retail channels in the United States. The Refrigerated & Frozen segment includes branded, temperature controlled food products sold in multiple retail chains in the United States. The International section comprises branded food products, in various temperature states, sold in different retail and foodservice channels outside the United States. , announced today its financial and operating results for the third quarter would be released at 4:00 pm on November 21, 2018.

Jonathan Primo Fuego Galicia, Chief Executive Officer of The Basket Is Full, Inc., commented, "Our third quarter results reflect continued execution of our long-range strategic plan to build an integrated portfolio of global natural foods and deliver an attractive return to our investors. As we grow our portfolio, we will remain focused on acquiring high-quality properties which have rich solids with stable and robust food sources. The commitment to steady execution, combined with growth in our current distributions channels, resulted in record quarterly revenue and FCF. Key to delivering these great results is the continued evolution of our balance sheet. During the quarter, we increased our assets under management and strengthened our core relationships with retailers. We believe our capital structure and debt free positions allows us to be flexible and agile. We can identify opportunities within our space at a much faster pace than our competitors. 

Dear Java Nation,

We are excited to announce that three public schools and one homeschool program will be receiving the following rewards from The Basket Is Full, Inc., Natural Food Processing Plant.  These quarterly rewards are provided for the furthering of K-12 education simply through families with school-age children participating in our JavaTops College Program.  These rewards will have impactful benefits for children attending these schools on top of the benefits for the child’s personal JavaTops college accounts.  If you are a parent or guardian, please take the opportunity to sign up your child today and their school so that we can continue to allocate these rewards for the enrichment of your child’s education today and into the future of their college choices tomorrow.

Congratulations to the children, parents, guardians, and schools listed below for active participation in the JavaTops College Program and making our schools better.  For more information on how to participate in this program please go to our website www.javatops.com and sign up today.

Elkhorn Public School District, Elkhorn, NE

School: Westridge Elementary School, 3100 N 206th St, Elkhorn, NE 68022 
Number of Students Participating:212
Elkhorn School Foundation will receive a check of $1,026.69

Millard Public School District, Omaha NE

School: Aldrich Elementary, 506 N 162 Avenue, Omaha, NE 68118
Number of Students Participating: 6 
Millard Foundation will receive a check of $88.38
  
School: Abbott Elementary, 1313 N 156th Street, Omaha, NE 68118
Number of Students Participating: 12
Millard Foundation will receive a check of $142.69

Houseschool

School: Supplies Academy Homeschool, Lisco, NE
Number of Students Participating: 3
Thompson School Administrator will receive a check of $47.69

Sincerely,
JavaTops College Program Team

​January and February, we celebrate our Rwanda Bourbon coffee in all Hy-Vee's and Natural Grocers Locations throughout the Midwest.  Our “Rwanda Bourbon Coffee,” originates from the Bourbon varietal of Arabica coffee beans, which has grown wild in Rwanda for over a century under lime trees. Bourbon coffee trees are known for their deep, buttery, nutty, light creamy flavors, as well as their mild, mellow, calm undertones. When you purchase Rwanda Bourdon coffee from your local Hy-vee's and Natural Grocers stores your children will receive an extra 25.00 dollars added to their JavaTops College Fund, as well as their school will earn $2.00 per purchase. Don’t forget to take advantage of our JavaTops referral plan, an earned $500.00 in your child college fund for referring 20 families who children are 6-months old to twelfth grade in High School. (No purchase necessary to receive the referral bonus. ) www.javatops.com

​Dear Shareholders and Friends of the Company,

Happy new year to you all. I hope you celebrated the start of 2018 in good spirits with family and friends. Now that January 1st has come, it’s good to look ahead and think about what this year may bring us. But first, a quick look back.

2017 was quite a year for all of us at The Basket Is Full, Inc., PUR JAVA, PUR AVA, PUR KERNELS BRANDS. We’ve been through many developments, in sometimes less than favorable circumstances. But we’ve also achieved an enormous amount as we expanded our employees and customer's bases to many new states and countries.  Within our corporate budget, we have made good progress:  preparations for our Coffee for College Program (CFC), reducing facility cost, learning from feedback that we received from our customers through 2017, and most importantly, increasing our shareholder's values. In December of 2017, we launched our new strategy and carefully executed on it on December 20, 2017. Of course, there’s still a lot of work ahead. It’s no secret that markets did not play along, and given this, we have implemented extended time horizons to bring our PUR AVA and PUR KERNEL BRANDS to the market. 

In 2017 we took significant steps to de-risk and strengthened our balance sheet, we increased our financial buffers, we remained debt for by listening to our stockholder's concerns and reduced our risk profile. These steps also resulted in a reduction in employment over the next couple of weeks. I am aware that it has had an impact not only on those directly affected but also on their colleagues. I regret that this was an unavoidable decision.

All these measures are of course not without cost. De-risking, coupled with remaining debt free as an early developing Natural Food Processing Plant, has put pressure on income for both our Facility Operations and Demo Research Teams. While we have initiated steps to reduce expenses, we are also confronted with headwinds including higher importing fee's, and delays in raw materials, and retooling of our Lincoln, Nebraska Plant.   In short, the current circumstances are all quite challenging to work in on a daily basis. But no matter what the conditions are, we must not lose sight of our priority: to be a reliable and financially sustainable company that put our customers at the heart of everything we do. Showing our customers how we can support them in their financial needs when it time for their children to head off to college. By expanding our natural food product lines to more store shelves, we can keep more families healthier and as we give them foods that aid in their bodies functioning longer. 

It’s important for us to use our time wisely and move forward as decisively and swiftly as we can in 2018. That will only be possible with your continued dedication and teamwork of all of our managers, stockholders, and customers.  We need to continue to work together to create a successful standalone business that is truly partnering with families within the communities we serve. 

The past few years have had a significant impact on all of us, but I would like to thank you all for your considerable support and dedication during these challenging times. The year ahead will bring its challenges but I’m sure by working together, keeping focused on our priorities and putting our customers, employee's, and stockholders first we can realize our ambitions. These will undoubtedly continue to be my priorities, and I am convinced, I can count on you to do the same.

Jonathan Primo Fuego Galicia
Officer 
The Basket Is Full, Inc.
Food Processing Plant

Every day we look for ways to create Innovative Customer Value. There is nothing like searching for new, radically different approaches to curve value towards our customers, that produces high growth for our organization. We don’t seek to stay ahead of our competition; we aim to make our competitors irrelevant by creating radically new ways to add more value to our customer's purchases by offering them opportunities to share in our revenue streams. We are the new Innopreneurs of the market. When we started The Basket Is Full, Inc., it was not about proving a job for ourselves; it was about aligning our passion for family, blessing, and customers with the right capabilities and resources that link our drive to the big idea that creates economic value. And none of us here at The Basket Is Full, Inc., are afraid of the challenge of working with the elephant in the room. As long as we stay focused on controlling the element of surprise, we will win the battle in our market space. We do not stop looking for ways to excite our employees, amaze our customers and shock our competitors. As we continue to reach for what appears to be the impossible, we often actually do the unthinkable for our customers.​

Sincerely,

Jonathan Primo Fuego Galicia, 
President and CEO 

Randy Olsen, Vice President of Operations for Omaha Metro Area in the State of Nebraska.

​You don't have to feel bad about pouring the next cup of coffee when you have so much to gain. I know you love it because it wakes you up in the morning. But did you realize that there are plenty of coffee health benefits, also?

Check them out! Do your research! Find these studies, reports, and articles by typing in" "Health Benefits of Coffee" on your smartphone or computer. Here are six Amazing Health Benefits of Coffee that you will find during research.

Moderate amounts can increase the size of the hippocampus, which aids in short and long-term memory. Trigonelline a compound found in coffee contains properties that keep your teeth from decay. Studies have found that coffee intake lowered the level of cortisol, a stress hormone in pregnant women. Caffeine aids in pain relief, so much so that OTC pain relievers contain as much caffeine as a cup of coffee. 
Antioxidants like chlorogenic acid found in coffee lessons the risk of developing type 2 diabetes. The antioxidants in coffee can reduce uterine and ovarian cancer.

To get the most of the benefit, be sure to choose the best coffee you can buy.  Select single original coffees to ensure you're getting the highest quality possible. Shade grown coffee trees are best for your digestive system. They have less acidity and less bitterness. Also, fresh micro-roasted coffee is always going to be your best choice.  Pur Java Coffees are 95% shade grown, micro-roasted, has less acidity and less bitterness.  You can find Pur Java at your local Natural Grocers or Hy-Vee Stores.  Pick some up the next time you visit these stores. 

RELAX AND ENJOY THE BENEFITS OF YOUR NEXT CUP OF PUR JAVA COFFEES!